Category Archives: Marketing

Why Blog? The Wrong and The Right.

“Should I start a blog?” It’s a question just about every marketer has considered. Indeed, most have gone a step further: Today, nearly three quarters of marketers are using blogs to promote their brands. For many of these people, this strategy is paying off. In fact, companies that blog actively generate 67 percent more leads…
Read more

Saint Petersburg Urban Mural Hunting!

We had the pleasure of going St. Pete mural hunting this last week for a treasured client's marketing idea. We took some photos of our favorites and want to share the color and creativity. (You might just see a glimpse of our 3 year old son, Maddox, in one of them!) Here is the interactive…
Read more

Brand Awareness via a Social Media Influencer: What to look for?

Influencer marketing is gaining immense popularity. In fact, it can work exceptionally well, often outperforming traditional marketing channels. The key is to connect with the right social media influencers who can help you drive brand awareness and revenue. Of course, a seemingly endless supply of influencers can be found across popular social platforms like Facebook,…
Read more

How Marketing Has Changed and Why it Matters

Ten years ago, people went to one or two websites when looking for a product, and made a decision based on that information. Today, however, the information available about products is almost endless. Without practically limitless data online, customer reviews, and countless vendors to purchase from, the purchasing power is in the customer's hands more…
Read more