Category Archives: Social Media

Why Blog? The Wrong and The Right.

“Should I start a blog?” It’s a question just about every marketer has considered. Indeed, most have gone a step further: Today, nearly three quarters of marketers are using blogs to promote their brands. For many of these people, this strategy is paying off. In fact, companies that blog actively generate 67 percent more leads…
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Brand Awareness via a Social Media Influencer: What to look for?

Influencer marketing is gaining immense popularity. In fact, it can work exceptionally well, often outperforming traditional marketing channels. The key is to connect with the right social media influencers who can help you drive brand awareness and revenue. Of course, a seemingly endless supply of influencers can be found across popular social platforms like Facebook,…
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How Marketing Has Changed and Why it Matters

Ten years ago, people went to one or two websites when looking for a product, and made a decision based on that information. Today, however, the information available about products is almost endless. Without practically limitless data online, customer reviews, and countless vendors to purchase from, the purchasing power is in the customer's hands more…
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5 Trends That Will Change How Companies Use Social Media in 2016

There are now more than 2 billion active social media users worldwide, and that sum is growing at a brisk clip of 25 percent each year. Businesses haven’t failed to noticed the runaway expansion of social media. Nine out of 10 U.S. companies are now active on social networks. The same overwhelming percentage of those are reporting seeing increased…
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